Privacy Policy

I Need a Plumber helps homeowners connect with plumbing professionals by phone. This is a call-only referral experience: we do not collect names, addresses, or project details through a web form, and we do not create user accounts.

When you tap a call button, your phone's native dialer opens and you speak directly with a plumbing professional or referral network. I Need a Plumber does not listen to, record, or store those phone conversations.

Because the site is call-only, we generally do not collect personal information directly from you. The limited information we may process includes:

• Approximate location: We use your IP address to estimate your state so we can personalize the page (for example, "Need a Plumber in Wisconsin Now?"). This is a coarse estimate and does not identify your street address.
• URL parameters: Marketing partners may include parameters such as city, state, or phone number in the link you clicked. These help us show the right local information and phone number.
• Analytics data: We use third-party analytics and advertising tools to understand how visitors use the site and to measure the performance of advertising campaigns. This may include your IP address, browser type, device type, pages visited, and referral source.
• Call metadata: When you place a call through a tracked phone number, our call-tracking partner may log details such as the number dialed, call duration, and the marketing source that led to the call.

We and our partners use cookies, pixels, and similar technologies to operate and improve the service, measure advertising performance, and personalize your experience. These may include:

• Analytics cookies: To understand how visitors use the site and diagnose technical issues.
• Advertising cookies/pixels: To measure whether an ad led to a call and to improve the relevance of future campaigns.
• Call-tracking technologies: To attribute calls to the correct marketing source and protect against fraud.

You can manage cookie preferences through your browser settings. Some browsers also offer a "Do Not Track" signal; we do not currently respond to such signals because no widely accepted standard has been adopted.

We use the limited information described above to:

• Show locally relevant content and phone numbers.
• Connect you with plumbing professionals by phone.
• Measure site performance and advertising effectiveness.
• Detect and prevent fraud, abuse, and technical issues.
• Improve the service and user experience.

We do not sell personal information. We may share limited data with the following categories of service providers:

• Plumbing professionals and referral networks: When you call, the call is routed to a local plumbing professional or network that can help with your request.
• Analytics and advertising partners: Providers that help us measure site usage and advertising performance.
• Call-tracking partners: Providers that route and log call metadata for attribution and quality purposes.
• Legal and safety: We may disclose information if required by law, regulation, legal process, or to protect the rights, property, or safety of our users or others.

We retain analytics and call-tracking data only as long as necessary for the purposes described in this policy, typically for the period required to measure advertising performance, comply with legal obligations, and resolve disputes. Aggregated or de-identified data may be retained longer for reporting and service improvement.

You have choices about how your information is used:

• Block cookies: Use your browser settings to block or delete cookies.
• Opt out of analytics/ads: Many advertising platforms offer opt-out tools, such as the Network Advertising Initiative opt-out page and the Digital Advertising Alliance's opt-out page.
• Do not call: If you receive follow-up calls you do not want, ask the caller to place your number on their do-not-call list.

If you have questions about this privacy policy or would like to exercise a privacy right, please contact us at the phone number below or through the mailing address on file for I Need a Plumber.

(555) 555-PLUMBER

We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. The effective date at the top of the page shows when it was last revised. We encourage you to review it periodically.